About Level Ground

Level Ground Trading Ltd. was started in 1997 in response to trade inequity and a lack of communication between producers in developing countries and North American consumers. The company is a recognized Fair Trade Organization (FTO), and a direct importer, wholesaler, and roaster of coffees, naturally dried tropical fruit and cane sugar.

Our Mission

Is to trade fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering our customers ethical choices.

Our Vision

 Is to provide a level playing field on which disadvantaged producers have greater opportunity in the marketplace, in an effort to alleviate poverty in developing countries through trade.