Meet Simon.

Meet Simon, Leader of the dragon fruit farmers association.

Simon and his wife Nancy live just outside of Pitalito, Colombia. It's a small town, even by Colombian standards. The trek to Simon's farm is incredible, the colours of each building flash by as you ride in the back of his truck. The ride is never made alone - when we travelled in January 2018, Simon's son (Simon Philip√©) and labourers joined us for the journey.

As the leader of the dragon fruit farmers association, Simon's role is to bring the five farmers together. He builds capacity, amalgamates orders and takes care of the members. The five members of the association consist of himself, his brother Fernando, and three men who used to be labourers on Simon's land. 

Fair Trade wages have allowed Simon's labourers to purchase land of their own, and join the association. They're even able to hire more labourers to work for them! This means more families are seeing the effects of a stable income. 

Because you choose to purchase this dragon fruit, these families have a stable income and can afford to hire more people to work together on their land. Purchasing thoughtfully allows the financial impacts to continually ripple outwards. 

 

 Simon, the face of Dragon Fruit, with the new package!

Simon, the face of Dragon Fruit, with the new package!

 Esteban, one of the farmers, sees himself of the back of the new package for the first time.

Esteban, one of the farmers, sees himself of the back of the new package for the first time.

 Level Ground's Dave and Robyn visit with the Dragon Fruit farmers in Colombia!

Level Ground's Dave and Robyn visit with the Dragon Fruit farmers in Colombia!