French Roast is the same great coffee from Colombia but roasted as dark as we dare to go. When we design our packaging we use the faces of farmers and friends who we meet on our trips. Since their faces become a big part of our company’s story telling we make sure that we receive their permission for use. Part of the adventure on these trips is the random scanning of crowds to find the face we’re looking for! On a recent trip, Stacey and a crew from Level Ground were travelling by jeep through the coffee growing region when they spotted Luis Horacio.
Trading Partner: Co-op Andes
COOP ANDES LOCATION:
Farmer Profile: Four small associations of famers (less than 250 farmers in total) sell dry parchment coffee to Co-op Andes for shipment to Level Ground. Farm sizes are small-scale (2-7 acres). Farmers grow coffee as their main source of income and only crop for export. Banana, cassava, citrus, grass for cattle, corn and beans are also grown interspersed with coffee trees.
Direct Fair Trade Premiums: Premiums from purchases of Colombia coffee are directed towards educational scholarships for children of coffee farming families through Famicafé.