In 1997, four families came together with the idea of improving the lives of producers through fair trade. We were keen to see the principles of Fair Trade applied to foods we consume every day.
From Crop to Cup
We began buying coffee from Colombia and roasting it at night in a borrowed space in downtown Victoria, BC! Our Colombian coffee purchases supported a non-profit, Famicafé, and funded education scholarships for coffee farmers’ children.
As Level Ground grew up, so did the Fair Trade movement. Over time, we continued to meet amazing farmers growing beautiful coffees, looking for fair prices to support their work. And, we’re all about that!
Our drive for fair trade and desire to open more markets for small-scale farmers drove us to expand to tea, dried fruit and cane sugar. But throughout, coffee remained the centre of our work.
Today, we’re excited to combine the deep knowledge of direct trade, relationships with impressive farmer co-ops and the expertise of our quality team to elevate coffee for everyone.
Canada Organic Certified
Fair Trade Federation
It all started in 1997
Meeting the Farmers
Specialty Coffee Association
Through our friends at Fertile Ground, we were introduced to small tea growers in Assam India. The tea growers wanted their organic tea to fetch a higher price in the market and were devising ways to manufacture their own tea instead of selling the fresh leaves to large conventional factories. Level Ground became their first wholesale customer.
Sharing the Experience
Expanding our Horizons