Richard, Sales Director

Head shot smiling man

Richard, Sales Director

Time with company: 19 Years

Favourite Level Ground product: Colombia Dark Coffee

Favourite Level Ground memory: While visiting coffee farming families in Colombia, a father of one of the sponsored students approached us to express his gratitude for  supporting his daughter’s education. As the tears began to run down his cheeks, I realized the impact that fair trade premiums were having on hundreds of families was so much greater than I had ever imagined. It was giving hope to parents who wanted a better future for their kids, and for the kids accessing education, the ability to learn, dream, succeed, and give back. Real change was happening!