I was looking for a Canadian Company to support, within the insane trade war, and found Level Ground Espresso at Costco. I was accepting it might not match Starbucks' Espresso flavor, however, I have never been so happy to be wrong!!!! I fell in love with the flavor, its so smooth and not bitter like my usual aforementioned brand. Even if the trade war ends at some point, I wont be buying any other product in the future! So very proud to support a Canadian company, in addition to, my morning "Canadiano" starts my day off so much better :)! Way to step up Costco in providing an increased amont of Canadian products!!!