Coffee 101

We love to engage customers on the topic of coffee pricing because it’s a critical reason why we started Level Ground. Are farmers being paid what they deserve? That’s the ‘seed thought’ to our business’ genesis in 1997! Today, an equally consuming question for us is “As a customer, are you receiving great value when you purchase Level Ground coffee?”

A good cup of coffee can take you on a journey. When you enjoy Level Ground coffee, you’re not only going on a journey back to the coffee’s origins but also a journey for your senses as you drink it. Most specialty coffee roasters regularly perform coffee cupping to ensure consistent coffee quality. One that pleases all of your senses, not just your taste buds. If you’ve never heard of coffee cupping, we’ll share what it is, and why and how we do it.

Have you ever wondered what the difference is between 'natural' and 'washed' coffees are? Learn about the different fermentation processes so you know next time you go to buy your favourite coffee.