SPICES & The Quest for the Perfect Chai
After weeks of being out of stock, we finally received our shipment of spices from Sri Lanka! The spices also got a small makeover, sporting brand new coloured labels and farmer faces. The faces on each bottle are of a real farmer in Sri Lanka whom we met on our travels.
We're often asked how we got into spices. Like most of our products, we were led to it through a relationship.
In 2012, Stacey (co-owner) and Paul W (Grocery Sales Rep) headed to Washington State as part of the Fair Trade Federation annual conference. They were in search of a spice partner to source ingredients for our Chai blend.
It was there we met a man named Moddy, who was starting a Fair Trade Organization called Ethical Inspirations. He had a network of spice farmers, but no North American partners to buy the spices ... yet.
Moddy, a Fair Trade enthusiast with an innate sense for business, quickly sent us samples. The flavours were beyond anything our taste buds had ever encountered; they were profound. While we had been busy developing recipes with grocery store spices, we had to go back to the drawing board. These spices were far too beautiful to simply substitute; too powerful, really. After some careful tinkering, the perfect chai blend was created.
Our chai blend quickly became a hit and we realized we couldn't keep these spices to ourselves. We had to allow the spices to have their own stage. From there, a new line of bottled spices was born!