Meet Simon, Leader of The Dragon Fruit Farmers Association.
Simon and his wife Nancy live just outside of Pitalito, Colombia. It's a small town, even by Colombian standards. The trek to Simon's farm is incredible, the colours of each building flash by as you ride in the back of his truck.
As the leader of the dragon fruit farmers association, Simon's role is to bring the five farmers together. He builds capacity, amalgamates orders and takes care of the members. The five members of the association consist of himself, his brother Fernando, and three men who used to be labourers on Simon's land.
Green Tea Grower And Organic Champion.
Someswar grows and processes tea for Level Ground's Green Tea.
Remarkably, Someswar has been a Small Tea Grower since 1976. In fact, he was the first small tea grower registered in Assam! A small tea grower is someone who owns and operates a tea garden (like a sole proprietor) - often their garden is in their backyard or close to their home.
Meet Jaime, the Face of Colombia Coffee.
Jaime lives near Jardín, Colombia, where he grows coffee and fruits like lulo, a popular fruit among urban Colombians. His coffee plot is 2,000 meters above sea level, which makes his coffee a favourite among specialty coffee drinkers.
At this high elevation the coffee ‘cherries’ ripen very slowly and the flavour concentrates in the beans. These are called "hard beans." Jaime's coffee also earns Direct Fair Trade premiums through the “Programa San Miguel” and his coffee is shipped to Level Ground directly.