Meet Jaime, the Face of Colombia Coffee.
Jaime lives near Jardín, Colombia, where he grows coffee and fruits like lulo, a popular fruit among urban Colombians. His coffee plot is 2,000 meters above sea level, which makes his coffee a favourite among specialty coffee drinkers.
At this high elevation the coffee ‘cherries’ ripen very slowly and the flavour concentrates in the beans. These are called "hard beans." Jaime's coffee also earns Direct Fair Trade premiums through the “Programa San Miguel” and his coffee is shipped to Level Ground directly.
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